Beating the Yanks

So I get a call from a massive company - over 10,000 employees worldwide, they provide telecoms equipment to a whole host of other businesses and governments including the foreign office and number 10! They want to showcase some of their best talent and need a photographer to provide images for their marketing campaign showing their people in their work environments, doing what they are good at.

Only one problem...they have already started the campaign in the states and the UK pics have to match the style of the ones done over the pond. So do you get all arty and refuse to work in a style except your own...well you could do, but that wouldn't put shoes on the poor cold feet of your kids

So instead - I view the pics they have already got, reverse engineer the lighting techniques and then go along to the shoot and mimic the style of the existing work.

The results? Excellent. The shots are now being used worldwide to promote the UK office - the client was delighted and has since asked me to provide some shots of their new offices which are currently under construction.