Well, its not every day you get asked to photograph an icon. Not a fake-orange tanned celebrity but a real live (well not actually live) but a real icon...a worldwide publishing phenomenon just about to celebrate his tenth birthday...yep - its the Gruffalo. Timed to coincide with a BBC series and various commemorative events some publicity shots of this loveable rogue were needed. Who you gonna call....well me actually...
The brief was to inject some life into the soft toy to show it its cheeky loveable best. The majority of the shots were taken outside using a lasolite tri-grip reflector to inject some warm light to the scene, along with the occasional gelled strobe to warm up any really dark bits.
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